“To strip an idea down to its core, we must be masters of exclusion. We must create ideas that are both simple and profound, something so laser and to the point that an individual can want to spend a lifetime becoming masterful at it. Once we know something, we can’t begin to imagine what it would be like to not know it“

That is the world of Shadow Coaches™ and their clients.

In the world of coaching, we have to be at least two steps ahead of current trends. If we can’t think outside the box we’re not serving our clients. And if we give clients what they think they can get instead of what they need and want, then we’re serving ourselves first. Coaching is about the clients, supporting them, partnering with them and helping them stretch beyond where they’ve ever been before to fly.

As Coaches, we have a finite amount of time available to us to coach clients on the fly, in the centre of complex challenges in chaotic times. Unlike most coaching sessions, shadow and laser coaching sessions can be a matter of moments in time, where we coach on one thought, one moment in time that had just unfolded in such a way that when they’re coached on it, they not only “get it” but it sticks.

Add to that equation working with client’s shadow personalities, and not only do they ‘get it’ but they embrace it, all aspects of themselves within the context of their worlds as they know them.

Combining evidence with patterns of behavior I can say that 50% of the data I use when Shadow Coaching my clients is what they don’t tell me. It’s located between their words. I discern what wasn’t said, pick up what wasn’t evident and become a catalyst so my clients could discover what it was they weren’t aware of, in real time. It’s all about context.

It’s fast, dynamic, powerful and, because it happens in real time, they create sustainable change.